Why are Hallmark movies so good?
Why are Hallmark movies so good? “There’s a lot of dopamine and oxytocin that gets released in watching these things,” said T. Makana Chock, a researcher of media psychology at the Syracuse University’s Newhouse School of Public Communications. “They can be very de-stressing. They make you feel happier.”
Who actually watches Hallmark movies?
Who is the core audience? During a single two month period, 85 million people tune in to watch a Hallmark Christmas movie. During November and December, Hallmark becomes the most-watched cable network among women aged 18 to 54. 86% of Hallmark viewers are women.
Is the snow real in Hallmark Christmas movies?
The fictional small town where this Hallmark Christmas movie takes place is actually Mapleton, Utah, a mountain town in the northern part of the state. For once, the snow in the movie is real—according to Deseret News, it snowed throughout the film’s production!
Why do men watch Hallmark movies?
“It’s a much smaller division between men and women than people would think.” Josh Gressel, PhD, a California psychologist who specializes in men and work issues, says the appeal of Hallmark movies to men might have to do with a be because of the need for an emotional release.
