How do you pronounce HOKA the shoe?
How do you pronounce HOKA the shoe?
The correct way to pronounce HOKA ONE ONE is “Ho-Kah Own-ay Own-ay.” The founders of the company have explained it’s a Māori phrase that means “to fly over the earth.” Meanwhile, ASICS is an acronym for the Latin phrase anima sana in corpore sano which translates as “a healthy soul in a healthy body.”
What does HOKA stand for?
The brand appears to have shortened its name to just Hoka The original name, which means “fly over earth” in Maori (the language spoken by the Maori people of New Zealand) is pronounced oh-nay oh-nay, not “won won” as most English speakers are wont to say.
Why are HOKA shoes called HOKA?
The shoes are named after the Māori language phrase loosely meaning “fly over the earth”. The shoes were initially embraced by ultramarathon runners due to their enhanced cushion and inherent stability; however, they quickly gained popularity among other runners for offering maximum cushion and minimal weight.
