Is Moira Rose based on Norma Desmond?

Gloria Swanson as Norma Desmond in Sunset Boulevard, one of the clear influences for Moira Rose.

How did they come up with Moira Rose?

The character of Moira Rose was developed by Schitt’s Creek’s father-son co-creators Eugene and Dan Levy. She (along with the rest of the Rose family) was inspired by the wealthy reality TV stars of such programs as Keeping Up with the Kardashians and The Real Housewives franchise.

Is Schitts Creek based on a true story?

Three of the main actors are related in real life, and Alexis was almost played by someone else. Some of the show’s characters and themes were based on early-2000s reality stars and socialites.