Is Calia fitness owned by Carrie Underwood?

Is Calia fitness owned by Carrie Underwood?

While Carrie Underwood, who launched Calia in 2015, exited the brand in 2021, it continues to offer activewear with a focus on both fashion and fitness. The celebrity connection lives on, though, thanks to the recently-announced “Calia Collective” comprised of four notable brand ambassadors.

Why did Carrie Underwood name her clothing line Calia?

Underwood collaborated with the American sporting goods retail company Dick’s Sporting Goods to create the line of leggings, loungewear, and fashionable tops. Calia is a reference to the calla lily, an extraordinary flower which name has Greek roots (kallos) that mean “beautiful.” The brand is pronounced “kah-LEE-uh.”

Who owns the Calia brand?

Underwood had served as the lead designer for Calia. But the design team that worked with her at Dick’s has remained with the brand and will be creating the collection going forward. Calia is the second-largest women’s activewear brand for Dick’s Sporting Goods.

What is happening to Calia?

The Calia brand will continue to receive the same amount of investment by Dick’s, a source close to the matter told Retail Dive. The first Calia product without Underwood’s involvement will hit stores in 2022.