Does Michelle Phan still own EM Cosmetics?
Does Michelle Phan still own EM Cosmetics? Michelle Phan (born April 11, 1987) is an American beauty YouTuber. She is the founder and owner of the multimillion-dollar cosmetics line EM Cosmetics.
What happened to EM Cosmetics?
In a nutshell: The EM Cosmetics story
When L’Oreal launched EM Cosmetics in 2015, it failed. EM Cosmetics had been created for Phan’s young fanbase, but many felt the quality didn’t live up to its higher price point. People complained that the makeup was too chalky and made a mess of their makeup bags.
What does EM Cosmetics stand for?
em, a Vietnamese word meaning “you,” is used affectionately to address loved ones including a little sister, girlfriend or elder. It is also literally and figuratively a reflection of “me” – it is a makeup line that reflects the needs of Michelle’s community, their personal beauty stories and life moments.
Is Michelle Phan still with IPSY?
Michelle Phan left the company in 2017. Explaining for her leave, Michelle Phan claimed that it was a daring act “to realize [her] vision of building a global beauty brand with innovative R&D and increased vertical integration.”
