Is elf a drugstore brand?
Is elf a drugstore brand? Drugstore beauty brand e.l.f. Cosmetics offers very low-priced makeup products that are 100% vegan and cruelty-free. E.l.f.’s prestige-inspired makeup products rival and often exceed some high-end makeup brands in performance with their high-quality and cheap prices.
What brand owns e.l.f. Cosmetics?
On February 3, 2014, TPG Growth bought a majority stake in e.l.f. Cosmetics. Joey Shamah was replaced by Tarang P. Amin, who “has been appointed president, chief executive officer and director of e.l.f. Cosmetics.”
Why did elf close their stores?
E.L.F.’s Chief Executive Tarang Amin agreed, saying on the call that the “stores require resources we believe can be better deployed to other brand building initiatives,” according to a FactSet transcript. The stores closed effective February 26 with associates paid through March 9 along with severance benefits.
Is elf a high end brand?
Short for EyesLipsFace, e.l.f. is an American beauty brand that’s well-known for its top-quality yet highly-affordable products.
