Is IT Cosmetics good for mature skin?
Is IT Cosmetics good for mature skin? If you’re shopping for makeup for mature skin, you’ll find a winner in IT Cosmetics’ best-selling* CC+ Cream with SPF 50+. Packed with SPF 50+ physical sunscreen, this multitasking foundation improves hydration, diffuses skin imperfections, and delivers flawless-looking coverage without feeling or looking heavy.
What happened to IT Cosmetics?
L’Oreal acquired IT Cosmetics for $1.2 billion in cash in August 2016, the French conglomerate’s biggest acquisition in eight years. Kern Lima pocketed $410 million from the sale and became the first female CEO of one of its brands in L’Oreal’s 100-plus-year history.
What does the it stand for in IT Cosmetics?
This obsession inspired Kern Lima to invent what would become IT Cosmetics (the IT stands for “Innovative Technology.”) She carefully crafted her business plan, painstakingly perfected her products and faced rejection for years.
Is its skin Korean brand?
It’S SKIN is a Korean skincare line developed in collaboration with dermatologists from Seoul University. With a unique blend of natural ingredients and state-of-the-art science, It’S SKIN promotes the natural beauty and vitality of healthy skin.
