Is IT Cosmetics the same as Loreal?

Is IT Cosmetics the same as Loreal? L’Oréal acquired IT Cosmetics in 2016 for US$1.2bn and since the takeover the brand has doubled in size to reach the #2 position in the US selective make-up category.

L’Oréal acquired IT Cosmetics in 2016 for US$1.2bn and since the takeover the brand has doubled in size to reach the #2 position in the US selective make-up category.

What does the it stand for in IT Cosmetics?

This obsession inspired Kern Lima to invent what would become IT Cosmetics (the IT stands for “Innovative Technology.”) She carefully crafted her business plan, painstakingly perfected her products and faced rejection for years.

Who is the manufacturer of IT Cosmetics?

IT Cosmetics – L’Oréal Group – L’Oréal Luxe Division.

What country is IT Cosmetics made in?

IT Cosmetics is located in Jersey City, New Jersey, United States .

Is IT Cosmetics the same as Loreal? – Related Questions

What happened to IT Cosmetics?

L’Oreal acquired IT Cosmetics for $1.2 billion in cash in August 2016, the French conglomerate’s biggest acquisition in eight years. Kern Lima pocketed $410 million from the sale and became the first female CEO of one of its brands in L’Oreal’s 100-plus-year history.

Did L Oreal buy out IT Cosmetics?

Within eight years, Kern Lima sold that company, IT Cosmetics, to L’Oreal for $1.2 billion in cash. It made Kern Lima a very rich woman — according to Forbes, she pocketed roughly $410 million from the deal, and is worth roughly $460 million today.

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