What does em mean in EM cosmetics?
What does em mean in EM cosmetics? em, a Vietnamese word meaning “you,” is used affectionately to address loved ones including a little sister, girlfriend or elder. It is also literally and figuratively a reflection of “me” – it is a makeup line that reflects the needs of Michelle’s community, their personal beauty stories and life moments.
Who created em cosmetics?
After two Buzzfeed features in 2009 and 2010, Michelle Phan gained millions of subscribers and the traction she needed to launch brands of her own. In 2015, Phan launched EM Cosmetics as a L’Oreal line, only to buy all shares from L’Oreal in 2016.
Is EM Cosmetics a luxury brand?
Marketing Em Cosmetics
Her products are not as cheap as drugstore products, as they are better quality (both in terms of packaging and formula), but they are not in the luxury price range.
Is EM Cosmetics K beauty?
Created by makeup artist and beauty YouTuber Michelle Phan, Em Cosmetics is inspired by Korean beauty and aims to make the most effortless, practical products possible. Serum blush and a cushion highlighter that truly looks like a moonbeam across your face are just two of our favorites from the brand.
