What happened to em cosmetics?
What happened to em cosmetics? In a nutshell: The EM Cosmetics story When L’Oreal launched EM Cosmetics in 2015, it failed. EM Cosmetics had been created for Phan’s young fanbase, but many felt the quality didn’t live up to its higher price point. People complained that the makeup was too chalky and made a mess of their makeup bags.
When L’Oreal launched EM Cosmetics in 2015, it failed. EM Cosmetics had been created for Phan’s young fanbase, but many felt the quality didn’t live up to its higher price point. People complained that the makeup was too chalky and made a mess of their makeup bags.
What does em mean in EM cosmetics?
em, a Vietnamese word meaning “you,” is used affectionately to address loved ones including a little sister, girlfriend or elder. It is also literally and figuratively a reflection of “me” – it is a makeup line that reflects the needs of Michelle’s community, their personal beauty stories and life moments.
Who created em cosmetics?
Em Cosmetics: The First Launch
In 2013, Michelle Phan teamed up with L’Oreal to release her own makeup line to the 8 million subscribers that she had at the time.
What is the oldest skin care company?
Shiseido Company, Limited (Japanese: 株式会社資生堂, Hepburn: Kabushiki-gaisha Shiseidō, pronounced [ɕiseꜜːdoː]) is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances.
