What happened to Haus Laboratories?

What happened to Haus Laboratories? Rebranding (2022–Present) In 2022, Haus Labs renamed itself as Haus Labs by Lady Gaga from Haus Laboratories as part of its rebranding campaign, which also consisted of a relaunch of the brand on June 9 for which it partnered with Sephora as its retail outlet.

Rebranding (2022–Present)

In 2022, Haus Labs renamed itself as Haus Labs by Lady Gaga from Haus Laboratories as part of its rebranding campaign, which also consisted of a relaunch of the brand on June 9 for which it partnered with Sephora as its retail outlet.

What is Lady Gaga’s makeup brand called?

A Review of Lady Gaga’s Relaunched Makeup Brand, Haus Labs | Who What Wear.

Does Lady Gaga have her own brand?

Since Lady Gaga launched the brand with Amazon, many influencers and celebrities launched their own either as direct-to-consumer (DTC) brands or through partnerships with retailers like Sephora. Many of them have had a lot more success than Haus Laboratories.

Who owns Haus Labs?

Ben Jones is CEO and Co-Founder of Haus Laboratories. Founded with Lady Gaga, HAUS is launching a global beauty brand built on artistry and acceptance. Before joining HAUS, Jones was Chief Digital Officer at The Honest Company where he oversaw the D2C business and customer acquisition.

What happened to Haus Laboratories? – Related Questions

Why did Lady Gaga change Haus Labs?

The reason behind the rebranding is not clear, many beauty brands suffered from COVID, but many don’t make it simply because they’re not unique enough. There are loads of vegan and cruelty-free brands out there. The trick is to stand out from the crowd. Being a celebrity isn’t always enough.

Is Lady Gaga makeup cruelty-free?

Yes, Haus Labs by Lady Gaga is a cruelty-free brand. None of the formulas, ingredients, or final products are tested on animals.

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