What happened to IT Cosmetics? Within eight years, Kern Lima sold that company, IT Cosmetics, to L’Oreal for $1.2 billion in cash. It made Kern Lima a very rich woman — according to Forbes, she pocketed roughly $410 million from the deal, and is worth roughly $460 million today.
Within eight years, Kern Lima sold that company, IT Cosmetics, to L’Oreal for $1.2 billion in cash. It made Kern Lima a very rich woman — according to Forbes, she pocketed roughly $410 million from the deal, and is worth roughly $460 million today.
What does it stand for in IT Cosmetics?
And Lima’s business plan wasn’t just casual daydreaming—it was a serious plan to assemble a board of plastic surgeons and dermatologists who could help her create effective makeup products that also provided a strong skin-care element. She called the company Innovative Technology Cosmetics.
How do I apply for CC+?
Apply 1-2 pumps of CC+ Cream SPF 50+ to clean skin using your Heavenly Luxe Complexion Perfection Brush #7 makeup brush for effortless buffing and blending. CC Cream can be used as your moisturizer, anti-aging serum, concealer, full-coverage foundation and sunscreen for face, based on your coverage needs.
How do I find my makeup shade?
You can access this handy feature on IT Cosmetics product pages simply by clicking the “Try IT On” button. Once there, “All you have to do is upload a picture [of yourself] and then [virtually] ‘try on’ various shades to find your perfect match,” says Peterson.
What happened to IT Cosmetics? – Related Questions
What is my face shade?
In natural light, check the appearance of your veins beneath your skin. If your veins appear blue or purple, you have a cool skin tone. If your veins look green or a greenish blue, you have a warm skin tone. If you can’t tell whether or not your veins are green or blue, you probably have a neutral skin tone.
How do I find my foundation shade without testing?
If you’re not sure, checking the color of your veins is a quick way to find out. Take a look at the veins in and around your face and neck. If you see blue veins, you have cool undertones. If your veins appear green on the skin (olive), you’re warm.
Take the finish of your foundation into consideration.
Test shades on multiple spots of your face.
Test it for a few hours.
See how it looks in different lighting.
Prep your skin properly.
How do I find my foundation shade for the first time online?
How To Find The Perfect Foundation Match Online
Know your skin concerns. Is your T-zone an oil slick by noon?
Identify your undertones. Identifying whether your skin is cool-, neutral-, or warm-toned is the key to making the perfect colour match.
Choose a coverage.
Customise your shade.
If in doubt, go lighter.
Google it.
Is there an app to find foundation shade?
YouCam Makeup is the best and free foundation shade matching app to match your foundation shade online. Besides using YouCam Makeup to find your perfect foundation shade, you can also go to the YouCam website to use a powerful virtual foundation finder.
How do I match foundation to my skin tone?
Start by looking at the veins on the inside of your wrist.If your veins look blue, you have cool undertones.If your veins look green, then you’re warm. If you are neutral, this technique may prove to be more difficult since you have a mixture of both cool and warm.
Should foundation be darker or lighter than your skin?
The experts have spoken, and the answer is, foundation should be one or two shades lighter than your skin tone. This is because when you use bronzer or contour then the foundation should be able to blend and give the perfect look to your face.
Is it better to go a shade lighter or darker with foundation?
The general rule of thumb is that you should always opt for a shade lighter than foundation when choosing your concealer colour. Doing so helps to mask darker discolouration, but be careful not to over-correct!
Which brand foundation is best?
Our Top Picks
Best Overall – Maybelline New York Super Stay 24H Full Coverage Liquid Foundation.
Best Budget – Lakmé 9 to 5 Weightless Mousse Foundation.
Best to use in summer – Revlon ColorStay Liquid Foundation Makeup for Combination/Oily Skin.
Best Natural Finish Foundation – L.
Which foundation do celebrities use?
Fenty Beauty:
Celebrity makeup artists Ojas Rajani has clients like Aishwarya Rai, Sonam Kapoor and late Sridevi’s favourite foundation is Rihanna’s Fenty Beauty foundation.
What is the number 1 makeup brand?
The top five cosmetic brands are Chanel, Estee Lauder, Dior, L’Oreal, and Lancome. All five brands have a range of luxury makeup that uses advanced technology and premium ingredients to create beautiful products.
What is the most flawless foundation?
The Very Best Foundations for Your Skin
Maybelline Fit Me Matte + Poreless Liquid Foundation.
Giorgio Armani Beauty Luminous Silk Foundation.
Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Foundation.
Shiseido Synchro Skin Self-Refreshing Foundation SPF 30.
Estée Lauder Double Wear Stay-in-Place Makeup.
What foundation does Kim Kardashian use?
Armani Beauty Luminous Silk Perfect Glow Flawless Oil-Free Foundation is a cult favorite. This foundation is loved by many people, including Mrs. KKW herself. The formula is buildable, creamy, and perfect for Kim’s signature soft glam look.
What foundation do most makeup artists use?
Pat McGrath Labs.
It Cosmetics.
Shiseido.
Giorgio Armani.
Fenty Beauty. Pro Filt’r Soft Matte Longwear Foundation.
Maybelline. Fit Me Matte + Poreless Liquid Foundation Makeup.
Physicians Formula. The Healthy Foundation With SPF 20.
Maybelline Fit Me Matte + Poreless Liquid Foundation Makeup.
Koh Gen Do Moisture Foundation.
Exa High Fidelity Foundation.
NARS Natural Radiant Longwear Foundation.
Make Up for Ever Water Blend Foundation.
Neutrogena Hydro Boost Hydrating Tint.
Dior Forever Skin Correct Concealer.
What happens when you stop wearing foundation?
“Often, a barrier of makeup increases oil production, so not wearing makeup can decrease oiliness, clogged pores and pimples,” explains Hadley King, MD, a dermatologist in New York City.
Applying foundation in thin layers can give you more coverage without making your skin look cakey. It also helps prevent any creasing of makeup throughout the day so that your face always looks fresh and natural. This technique will give your skin full coverage that lasts longer.
What goes on first foundation or concealer?
Applying foundation first creates an even base to reduce overall redness, discoloration and minor blemishes. If you apply your concealer first, you may end up wiping some off when you apply foundation or using a lot more product than necessary, which can create a heavy, cakey look.
