What is the logo of Loreal?
What is the logo of Loreal? The L’Oréal logo is not a symbol but a verbal sign. The company name and the visual identity were inspired by Oréale: the first product to be manufactured by the company’s founder. A mix of upper and lower case letters, while maintaining the grammatical rules, is what makes the wordmark interesting.
How many brands are there in Loreal?
L’Oréal currently markets over 500 brands and thousands of individual products in all sectors of the beauty business: hair color, permanents, hair styling, body and skincare, cleansers, makeup, and fragrance.
What is L Oreal’s brand personality?
At L’Oréal, our six values are at the heart of everything. Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility are our guidelines. They are shared by our people everywhere.
Why is it called L Oreal?
‘ Passionate about advertising and slogans, which would become a hallmark of the company and would help to build its global reputation, Eugène Schueller decided to simplify the name of his product by playing on its sounds and syllables: L’Auréale soon became Oréal, and L’Oréal.
