Who is the owner of EM Cosmetics?
Who is the owner of EM Cosmetics? Michelle Phan (born April 11, 1987) is an American beauty YouTuber. She is the founder and owner of the multimillion-dollar cosmetics line EM Cosmetics. Boston, Massachusetts, U.S.
Is EM Cosmetics a luxury brand?
Marketing Em Cosmetics
Her products are not as cheap as drugstore products, as they are better quality (both in terms of packaging and formula), but they are not in the luxury price range.
What does em mean in EM Cosmetics?
em, a Vietnamese word meaning “you,” is used affectionately to address loved ones including a little sister, girlfriend or elder. It is also literally and figuratively a reflection of “me” – it is a makeup line that reflects the needs of Michelle’s community, their personal beauty stories and life moments.
Is Kylie Jenner’s products cruelty-free?
Yes. Kylie Cosmetics is vegan! Kylie Cosmetics is not only a cruelty-free makeup brand but also completely vegan as well.