Who owns the brand Becca?
Who owns the brand Becca? BECCA was acquired by Estee Lauder Companies on Oct 21, 2016 .
Who is behind Becca Cosmetics?
Australian makeup artist Rebecca Morrice-Williams started Becca in 2001. Steven Schapera, who’s continued to be involved in the beauty industry with haircare brand London Labs and incubator Invincible Brands, and Andrea Harwood, previously CEO of supplement company WelleCo, were co-founders of the brand.
Is Becca owned by Estee Lauder?
Less than five years after The Estée Lauder Companies acquired the social-media friendly makeup brand Becca Cosmetics for an estimated $200 to $300 million, the beauty conglomerate is shutting the whole brand down.
Why is Becca Cosmetics shutting down?
The brand said it recently faced “an accumulation of challenges,” as well as “the global impact of COVID-19.” The brand noted on Instagram that those struggles of the past year have “sadly been more than our business can withstand,” leading to its eventual shutdown.
