Why does GEICO use a gecko?

Why does GEICO use a gecko?

The idea for the Gecko grew from a creative session at GEICO’s ad agency, the Martin Agency in Richmond, Virginia. The name “GEICO” was often mispronounced “Gecko,” and as the brainstorming began, a quick doodle of a gecko appeared.

Is GEICO a lizard or gecko?

The GEICO Gecko® made its first appearance during the 2000 television season and quickly became an advertising icon.

What does the GEICO lizard say?

The GEICO Gecko The original commercial features a gecko voiced by actor Kelsey Grammer who climbs onto a microphone on a podium and utters, “This is my final plea: I am a gecko, not to be confused with GEICO, which could save you hundreds on car insurance.

What is the GEICO lizard’s name?

The GEICO Gecko’s real name is Martin, named after the advertising agency that created him. This character is so beloved that GEICO is working hard to protect his good name.