How much should I pay to sponsor a podcast? Working out your price The industry standard for podcast sponsorship is as follows: A 15 second pre-roll costs $18 (around £14) per 1000 CPMs (listens). A 60 second mid-roll costs $25 (around £19) per 1000 CPMs (listens). A 30 second post-roll costs $10 (around £8) per 1000 CPMs (listens).
Working out your price
The industry standard for podcast sponsorship is as follows: A 15 second pre-roll costs $18 (around £14) per 1000 CPMs (listens). A 60 second mid-roll costs $25 (around £19) per 1000 CPMs (listens). A 30 second post-roll costs $10 (around £8) per 1000 CPMs (listens).
How much do sponsors pay per podcast?
Prices for podcast sponsorships are typically based on the number of average downloads. Sponsors pay on a cost per mille (CPM) basis. Rates range from $18 to $50 CPM, though podcasts like This American Life or HowStuffWorks with millions of listeners can pull in a lot more.
How many podcast listeners do you need to get sponsors?
Many podcast sponsors are looking for at least 5,000 downloads per episode, and they often pay based on the number of downloads each podcast episode gets (in increments of 1,000).
How many downloads does a podcast need to get sponsors?
Companies that will find advertisers for you, there’re many of them out there, agencies and things like that. They are typically looking to work with people who have over 50,000 downloads or more per month combined with all their episodes, so you’re not quite there yet.
How much should I pay to sponsor a podcast? – Related Questions
Which podcast platform is best for monetization?
15 Best Podcast Hosting Sites of Oct 2022 (Top Free Picks)
Best Overall. Buzzsprout.
Best for Monetizing Content. RedCircle.
Best for Growing. RSS.com.
Best for Hosting. Podbean.
Best for Distribution. Spreaker.
What is the most popular podcast host?
What is The Best Podcast Hosting in October 2022?
BuzzSprout — Best Podcast Hosting Overall.
RSS.com — Best for Beginners & Affordable.
Podbean — Easy to use Podcast Hosting.
Libsyn — For Beginners to Experts.
Transistor — Podcast hosting for brands & professionals.
Simplecast — Podcast hosting, distribution & analytics.
Where to Post a Podcast Show & Distribute Your Content
Apple Podcasts (formerly iTunes) Apple Podcasts is the biggest podcast directory in the world.
Google Podcasts.
Spotify.
Stitcher.
Podchaser.
TuneIn.
iHeartRadio.
Pandora.
How many downloads is a successful podcast?
According to the latest podcast download numbers, the most successful podcast episode had about 50,000 downloads 30 days post-publishing.
Why do most podcasts fail?
Whatever the reason, not sitting comfortably within your niche is a top reason why podcasts fail. You may be able to get away with it for a little bit, but pretty soon, your audience will pick up that you’re out of your depth, or that you’re pulling at straws to fill an episode with content.
What is the lifespan of a podcast?
The average podcast lifespan of 174 days is based on shows that were indexable in November 2018.
What’s the best length for a podcast?
The length of your podcast also depends on your subject, industry or genre. It could be that around 15-20 minutes perfect for your listeners. But maybe your specific audience wants more in-depth, exploratory information; in which case, 45-90 minutes would provide more value.
How many listens is good for a podcast?
5,000 listeners per episode almost guarantees a successful monetization. This is where a lot of interesting things start happening. Having more than 5,000 listeners per episode makes a podcast over 29 times more likely to be monetized successfully.
What is the best structure for a podcast?
There are three basic podcast segments every episode should have, no matter what. An intro, the main content, and an outro. You could also include special segments, like rapid fire questions, or fun games that you play with your guests from time to time!
How about you start off by releasing episodes monthly or every two weeks to sound out (mind the pun) how long it takes you. Your podcast episodes can then get more regular if you feel that you can handle the workload. This way around can be better for your listener, than starting off more regular and then tailing off.
Is starting a podcast worth it in 2022?
Let’s face it, success at most things requires planning and consistency. Right now, podcasting is an area where having the discipline to do those things can pay off in a big way. So, is it still worth starting a podcast in 2022? Definitely.
What day is best to upload a podcast?
The Megaphone Analysis
They reveal that podcasters tend to publish their episodes on Wednesday, Tuesday, and Thursday between 2 am, and 5 am, with 5 am being the best time to gather the max amount of downloads.
How often do podcasts fail?
They burn out. They decide it’s not worth the time and invest their talents elsewhere. Of those almost one million podcasts out there, it’s estimated that a little over half are still active and most of those will eventually succumb to “podfade” too. But don’t be discouraged, there’s hope.
What should you not do when podcasting?
If you’re thinking of starting a podcast, here are a few mistakes I’d recommend avoiding:
Spending too much money.
Believing LibSyn is the only hosting option.
Not respecting your niche.
Not using a subtitle.
Not actively collaborating with other podcasting hosts.
Any bad podcast will have at least one following: bad sound levels or noises. For example, the bad podcast might have two people talking at two different volumes, and it’s frustrating to try and listen to. In addition, the stronger host might laugh or talk loudly, making it even harder to hear the other person.
What makes a podcast successful?
As with many other creative pursuits, consistency is the key to good podcasting! To build success, stay as consistent as possible with your podcasting style and schedule. Consistency means that you stay on topic and on brand, helping listeners know what to expect from new podcast episodes.
What are 5 elements of a podcast?
5 elements of a good podcast
Focus on a central idea.
Play to an audience.
Regular schedules.
Show structure.
Authenticity.
Is starting a podcast worth it?
There are a number of great reasons to start a podcast, the most common of which include: You want to build an audience. The most successful podcasts reach millions of listeners. A podcast is a relatively inexpensive way to build a following.
How much money a podcast makes?
For example, if someone is using affiliate sales, advertising, sponsorships, and paid subscriptions, they’re likely to earn much more than someone who’s only relying on one stream. In this case, we’d say that a podcaster can possibly earn somewhere around $300- $5 000 per episode with 10 000 downloads.
Who are the highest paid podcasters?
Andrew Schulz and Akaash Singh are among the highest-paid podcasters in 2022 and the hosts of Flagrant 2, a Patreon-specific podcast that makes its content available to the three tiers of accessible content for its subscribers.
