Why did HomeAway change to Vrbo?
Why did HomeAway change to Vrbo? V-R-B-O to “ver-boh” We conducted research and learned that “ver-boh” is easier to remember and easier to say in other languages, so we decided to make it official by changing our brand name from an abbreviation to a word: VRBO is now Vrbo.
We conducted research and learned that “ver-boh” is easier to remember and easier to say in other languages, so we decided to make it official by changing our brand name from an abbreviation to a word: VRBO is now Vrbo.
When did Vrbo and HomeAway merge?
VRBO was founded in 1995 and acquired by HomeAway in 2006, both of which were acquired by Expedia Group in December 2015.
Why did HomeAway change its name?
A big reason for changing the company’s name is brand recognition, Expedia said. “With strong consumer awareness and brand loyalty, Vrbo has consistently outperformed the HomeAway brand in the U.S. as a search term, according to Google Trends data,” the company said in a news release.
Who owns Vrbo now?
Wikipedia
