Will domain migrations increase SEO traffic?
Will domain migrations increase SEO traffic? It can certainly increase the traffic, but if you change existing content that was performing well it can result in a drop in traffic too. The best option is to check whether you are changing the best performing content on the site or not.
What is SEO migration?
An SEO migration is a process of transferring search engine ranking, authority, and indexing signals to reflect a major change in your website or website URL structure. An SEO migration guarantees that you don’t lose any of your search engine visibility (rankings and traffic) when conducting a website migration.
What is a website migration?
What is a site migration? A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically changes to the site’s location, platform, structure, content, design, or UX.
Why is site migration important?
Why site migrations are so important: Not carrying out a migration (or doing it incorrectly) could mean the near total loss of your rankings and traffic, which can all add up to one massive chunk of lost business when your new site goes live. It’s critical you carry one out, so no pressure.
