How old is the lizard on GEICO?

How old is the lizard on GEICO?

Created in 1999, the GEICO gecko named Martin is officially 23 years old as of 2022, making him one of the longest-running advertising mascots of all time — appearing in over 150 commercials and a handful of Super Bowls along the way.

How old is the GEICO mascot that gecko?

The GEICO Gecko® made its first appearance during the 2000 television season and quickly became an advertising icon. Meanwhile, in 2001, Leo Goodwin was named to the International Insurance Society Hall of Fame, and by 2002, GEICO had passed the 5 million policyholder mark.

What is GEICO’s gecko’s name?

The GEICO Gecko’s real name is Martin, named after the advertising agency that created him. This character is so beloved that GEICO is working hard to protect his good name.

Why is GEICO mascot a gecko?

The idea for the Gecko grew from a creative session at GEICO’s ad agency, the Martin Agency in Richmond, Virginia. The name “GEICO” was often mispronounced “Gecko,” and as the brainstorming began, a quick doodle of a gecko appeared.