Who is the target audience for Kate Spade?

Who is the target audience for Kate Spade?

The brand targets fashionable women that can afford quality bags at affordable prices compared to other competitive brands like Louis Vuitton. The Kate Spade brand can be characterized as simple, yet sophisticated and fancy.

What is Kate Spade’s aesthetic?

Kate Spade’s aesthetic was the happy answer to fashion snobbery. Kate Spade was never a fancy designer. She was not edgy or avant-garde. But for a particular group of women — her customers, who were legion — she offered precisely the kind of fashion they craved: feminine, pretty and logical.

Is Kate Spade considered designer?

Kate Spade and Michael Kors are two of the most popular designer brands hailing from America. Kate Spade is a more conservative, classic brand that sells designer bags and luxury goods for women, while Michael Kors is a modern, high-end fashion line that also sells accessories and other goods.

Is Kate Spade rich?

Kate Spade was an American fashion designer who had a net worth of $200 million at the time of her death in 2018. Kate Spade was the founder of the luxury fashion brand Kate Spade New York. Kate launched the brand with her husband at the time, Andy Spade (brother of actor and comic David Spade).