Who currently owns Yeezy?

Who currently owns Yeezy?

Ye’s company, Mascotte Holdings Inc., appears to operate a portfolio of more than 160 trademark applications and registrations for his Yeezy brand, but Adidas owns the rights to the designs of most Yeezy shoes, including the well known Yeezy Boost 350.

Who owns Yeezy Kanye or Adidas?

Adidas owns the rights to everything about the Yeezy products except the name as it seeks to plug up to 15% hole in profits post-Kanye. A sign advertises Yeezy shoes made by Adidas at Kickclusive, a sneaker resale store, in Paramus, N.J., Tuesday, Oct. 25, 2022.

What sneakers does Khloe Kardashian wear?

You can grab the Khloé-approved Cloudfoam Pure 2.0 Running Shoe for as low as $35. The Adidas sneakers include memory foam sockliner and a Cloudfoam cushioning.

Who owns Yeezy foam runner?

West told Forbes in 2019, “West still owns 100% of Yeezy,” but the now-terminated agreement between Adidas and Yeezy, which was previously set to expire in 2026, granted West creative control over the designs, which doesn’t necessarily translate to ownership of the designs; Adidas AG was in charge of distribution and …