What age group wears Michael Kors?
What age group wears Michael Kors?
Michael Kors targets the 25- to 54-year-old age group with annual incomes over $50,000. Quite often, these consumers will represent the newly affluent or established upper middle-class in the market. What we might even refer to as the poor rich people.
Why did Michael Kors change his name?
His mother married Bill Kors, when her son was five, and his surname was changed to Kors. His mother told Karl that he could choose a new first name as well and he renamed himself Michael David Kors.
When did MK become popular?
Michael Kors launched his all-American sportswear label in 1981, earning countless awards, an A-list clientele and global recognition for his luxurious take on sophisticated clothes designed for a woman’s everyday life.
What age group does Louis Vuitton target?
Demographic Segmentation: It is a method of dividing people into groups based on their age. Louis Vuitton caters to both men and women, ages 16 to 80, who are rich. High-income and disposable-income businessmen and women.
