Are people dropping cable?
Are people dropping cable? Cable providers lost approximately 25 million subscribers since 2012. Adults ages 18 through 29 are the largest age group without cable, with 34% of them not having subscriptions to satellite or cable TV services. It’s predicted there will be a 7% decrease in cable and satellite TV penetration rates by 2030.
Is it cheaper to stream TV or have cable?
Outside of a few “skinny bundles,” most streaming packages are just as expensive as cable TV. We still consider streaming TV a cheaper alternative in the long-term, however, since price increases tend not be as severe with streaming services as they are with cable TV.
Why do people still pay for cable?
Fun fact: Watching live sports is our respondents’ single biggest reason for keeping (20%) or returning (18%) to cable TV.
Will cable TV survive?
While eMarketer speculates there will be over 55 million cord-cutters in the US only by 2022. Albeit many observers argue we may see cord-cutting numbers beginning to level off sooner than later. Well, even if that turns to be true, “damage” already done to the Cable TV service industry is unlikely to be undone.
