How reliable are customer reviews?
How reliable are customer reviews? One study suggests that 91% of people trust online reviews as much as personal recommendations—as long as the reviews are authentic. But about 20% of reviews are fake.
Why people leave reviews?
According to another recent consumer report from Trustpilot, the top three reasons customers write reviews are to help others make a better buying decision, to share an experience, or to reward a company for good performance. This ranking held true for both men and women internationally.
Why do people trust reviews?
So, customers trust these reviews because they allow them to gain even more knowledge about a business and its products or services, especially when that business isn’t very transparent. 2. The second reason customers trust online reviews is that they rely on the opinions of others to influence what they should do.
How do you evaluate a review?
- Take the extreme reviews (both good and bad) with a grain of salt.
- Take into account the overall tone of the reviews — are they mostly positive or negative?
- Look for reviews that are balanced and that share the pros and cons of a situation, product, or service.
