What was the last model of Oldsmobile?
What was the last model of Oldsmobile?
The Oldsmobile division’s last completed production car was an Alero GLS 4-door sedan, which was signed by all of the Olds assembly line workers. It was on display at the R. E. Olds Transportation Museum located in Lansing, Michigan until GM’s bankruptcy, when it retook possession of the car.
Are Oldsmobile cars still made?
The Ford Motor Company’s Mercury brand and General Motors’s Hummer, Pontiac, Saturn, and Oldsmobile brands have all been discontinued.
Why did GM discontinue Oldsmobile?
They simply weren’t distinct enough to stand out from GM’s other car lines or draw younger buyers. Many criticized the Detroit automaker’s decision to kill the Oldsmobile division and thought dropping other brands made more sense. But GM had been forging ahead with its decision long before the shutdown.
What caused Oldsmobile failure?
The overall problem was simple: Oldsmobile was perceived in the marketplace as a dowdy, oversized American tub unable to compete with the flashier imports in the mid-priced market segment. Despite its fine new products, it could not shake that image while seeking a younger, more import-oriented consumer.