What is Converse mission statement?

Our mission. Converse is empowering today’s daring spirit of youth by celebrating freedom of expression through individuals and their movement(s).

What is Converse best known for?

The brand practically invented basketball shoes with the introduction of the Chuck Taylor in 1922 (beating Nike and Adidas to the punch by a full three decades), but today you can buy a pair of Converse sneakers for every occasion—and at every budget.

What does Converse symbolize?

The five-pointed star was also a symbol of excellence and high quality, while the wordmark in delicate letters evoked a sense of friendliness and playfulness, reflecting the character of the brand and its products.

Why did Converse change their logo?

The motivation to redesign comes from the company’s new purpose statement, “Converse exists to serve the daring spirit of youth with tools that enable movement(s).” The parenthetical “s” is very intentional here, being used to speak to both physical activity and cultural change.