Who is Ariat owned by?
Who is Ariat owned by?
Ariat was founded in America by current CEO Beth Cross and co-founder Pam Parker. Having grown up on a working farm in Pennsylvania, USA, with 7 brothers and sisters, Cross had a passion for the country lifestyle from a very young age. Her mother run the farm and her father run his own business.
How did Ariat get its name?
INSPIRED BY SECRETARIAT. INSPIRED BY SECRETARIAT. Our company takes its name from Secretariat, the legendary race horse and 1973 Triple Crown winner with a heart almost three times the size of an average thoroughbred. Secretariat is widely considered the greatest racehorse of all time.
When were Ariat invented?
Ariat was launched by Beth Cross and Pam Parker in 1993. It has since become a popular brand in performance footwear for English and Western horseback riding.
What does the Ariat logo mean?
As for the three horseshoes that make up its logo? You guessed it. Each shoe represents one leg of the Triple Crown. Another insider tip: Ariat’s Two24 equestrian-inspired lifestyle collection is also a nod to Secretariat’s amazing record-winning time of 2:24 in the last race of the Triple Crown.