How did DC Shoes get started?

DC Shoes roots begin in 1989 when a young Ken Block started screen printing T-shirts, he teamed up with his college friend Damon Way to create the brand Eightball, which they sold to stores with the help of Damons brother, Danny (a pro skater) endorsing the brand.

Who is the CEO of DC Shoes?

Damon Way (born September 23, 1971) is an American designer, brand marketer, and entrepreneur. He co-founded DC Shoes in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer. In 2016 he launched skateboarding apparel brand, FACT.

What was the first DC shoe?

The Danny Way signature model was the very first DC Shoe to hit the market back in 1994. Its impact was immediate and shifted the way people thought about skateboarding footwear.

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How did DC Shoes get started?