Who created makeup sponges?

It may look like a tiny, cute little sponge, but it has revolutionized the beauty industry. It all started with Rea Ann Silva, a Latina makeup-artist-turned-businesswoman. The popularity of the Beautyblender cannot be overstated. It sold 9 million the past year and over 50 million since 2009.

When was makeup sponge invented?

Sponges started being used for makeup in the 1920s, when Max Factor launched pan-cake makeup – yes, we also smiled and thought of brunch, who wouldn’t?

What did Rea Ann Silva invent?

Rea Ann Silva, 1961 – Professional makeup artist and single mom Rea Ann Silva created the original Beautyblender sponge out of necessity. As one of the first professional makeup artists to work on TV shows in high definition, she needed a tool that would quickly allow her to apply makeup and make it look natural.

Why do girls wet their beauty blenders?

When wet, the sponge absorbs only a small amount of product. “One of the reasons we always say you need to wet your blender is because water causes the sponge to swell and it ensures your makeup won’t be absorbed … which results in less makeup waste,” the brand said in a photo caption on Instagram.

Why is it called a Beautyblender?

The Beautyblender was invented in 2002 by makeup artist Rea Ann Silva. At the time, she was working on the set of a TV show called Girlfriends, and would hand-cut the edges off of disposable sponges that were traditionally used to apply stage makeup.

Who is the owner of Beautyblender?

Rea Ann Silva went from being a professional makeup artist to becoming the founder and CEO of Beautyblender. On this episode of Second Life, find out how she changed the way millions of people apply their makeup.