Why do they call him Beetlejuice?

The title for “Beetlejuice” is a play on the character Betelgeuse’s name, which in turn based on the Betelgeuse star, which is housed in the infinite blackness of space but in the same constellation as the more famous star Orion. (Screenwriter McDowell was surprised anyone picked up on the reference.)

Is Beetlejuice a ghost or a demon?

Lydia (Winona Ryder) was a much more minor character, while Betelgeuse was a reptilian demon with wings. The demon would interact with the Deetz family and the Maitlands in human form, eventually killing the former.

What happens if you say Beetlejuice 3 times?

The Effects of Saying Beetlejuice 3 Times In the film, saying the name “Beetlejuice” thrice is the key to summoning him. Saying his name 3 times stresses how much he is wanted and acts like some sort of a “contract.” So, once he appears, you couldn’t raise the defense that you summoned him by accident.