Why are the bottom of heels red?

Why are the bottom of heels red?

Christian Louboutin found a way to make his shoes more visible by adding his signature red color to the soles. This not only makes the shoes look more fashionable, but it makes them more memorable. And as Jonah Berger says, because of this feature, they end up advertising themselves.

What is the red on Louboutin shoes?

For Christian Louboutin, the red sole is the signature of the shoe. It makes sense that he wants to protect it in every jurisdiction in the world. You need to understand that for a consumer, the red sole means something. It signals luxury, it signals quality, it’s a status symbol.

Are Louboutin soles always red?

Looking around for something to help him achieve the perfect design, he saw his assistant painting her nails with red nail varnish and something clicked. He got the nail varnish from her, painted it onto the sole and that was it, the red sole for Christian Louboutin shoes was born.

When did Louboutin start red soles?

He is most popularly known for the red leather soles on his high-heeled shoes. His signature red soles were first created in 1993. “My sketches were not reproduced exactly as I had designed them and I couldn’t figure out why.