Why did YSL remove Yves?

Exactly a decade after Yves Saint Laurent declared the death of haute couture and retired from the catwalk, the still-thriving clothing business he founded has decided on a makeover that will see his first name disappear from the labels.

What is the origin of Yves Saint Laurent?

Saint Laurent was born on 1 August 1936, in Oran, Algeria, to French parents, Charles and Lucienne Andrée Mathieu-Saint-Laurent. He grew up in a villa by the Mediterranean with his two younger sisters, Michèle and Brigitte.

Does YSL own Gucci?

Kering (French: [kɛːʁiŋ]) is a French-based multinational corporation specializing in luxury goods. It owns the brands Balenciaga, Bottega Veneta, Gucci, Alexander McQueen and Yves Saint Laurent. Kering S.A. Pinault S.A.

Is YSL and Louis Vuitton the same?

LV is known for its legendary bags, while YSL is more about clothing. Some Louis Vuitton purses are sought-after and highly coveted, yet unavailable to find. You can’t say the same about YSL accessories. When it comes to investment, goods of both brands can be sold as pre-loved.

Was YSL a drug addict?

Plagued by depression, Saint Laurent abused alcohol and cocaine for many years. As he said at the time of his retirement in 2002, “I have been through sheer hell. I have known those fair-weather friends called tranquilizers and drugs … but through it, I was able to rise to the heavens of creativity.”

Does Dua Lipa model for YSL?

Yves Saint Laurent unveils latest TV ad campaign featuring Dua Lipa – Marketing Beat.