What does Elf in e.l.f. Cosmetics stand for?
What does Elf in e.l.f. Cosmetics stand for? Cosmetics. The Oakland-based company (whose name stands for Eyes, Lips, Face, in case you were wondering) was founded in 2004 by two beauty obsessives who wanted to create affordable makeup after they noticed that there were often expensive cars parked outside of 99-cent makeup stores.
Why is e.l.f. Cosmetics closing down?
E.L.F.’s Chief Executive Tarang Amin agreed, saying on the call that the “stores require resources we believe can be better deployed to other brand building initiatives,” according to a FactSet transcript. The stores closed effective February 26 with associates paid through March 9 along with severance benefits.
Who owns the brand elf?
Founded in 2004 by makeup enthusiasts Joseph Shamah and Scott Vincent Borba, e.l.f. is a vegan, cruelty-free makeup brand that’s taken the world by storm. With most of the brand’s products ranging from $3-$10, e.l.f. believes that high-quality products shouldn’t have to be incredibly expensive.
Is Elf a high end brand?
E.L.F. products are very inexpensive compared to other options you might find at MAC or Sephora. However, I have found that the quality is often just as great, if not better, than the high-priced options. The Cream Eyeliner is magnificent, goes on smoothly, and stays on ALL day.
