Why is elf cosmetics closing down?
Why is elf cosmetics closing down? E.L.F.’s Chief Executive Tarang Amin agreed, saying on the call that the “stores require resources we believe can be better deployed to other brand building initiatives,” according to a FactSet transcript. The stores closed effective February 26 with associates paid through March 9 along with severance benefits.
Is ELF Cosmetics a drugstore brand?
Drugstore beauty brand e.l.f. Cosmetics offers very low-priced makeup products that are 100% vegan and cruelty-free. E.l.f.’s prestige-inspired makeup products rival and often exceed some high-end makeup brands in performance with their high-quality and cheap prices.
What brand is elf owned by?
On February 3, 2014, TPG Growth bought a majority stake in e.l.f. Cosmetics. Joey Shamah was replaced by Tarang P. Amin, who “has been appointed president, chief executive officer and director of e.l.f. Cosmetics.”
Is ELF Cosmetics A good makeup brand?
ELF Cosmetics has a consumer rating of 4.11 stars from 211 reviews indicating that most customers are generally satisfied with their purchases. Consumers satisfied with ELF Cosmetics most frequently mention customer service, good quality and free shipping. ELF Cosmetics ranks 3rd among Cruelty-Free sites.
