Why is e.l.f. Cosmetics closing down?
Why is e.l.f. Cosmetics closing down? E.L.F.’s Chief Executive Tarang Amin agreed, saying on the call that the “stores require resources we believe can be better deployed to other brand building initiatives,” according to a FactSet transcript. The stores closed effective February 26 with associates paid through March 9 along with severance benefits.
Who is e.l.f. Cosmetics target market?
The variety of e.l.f. products allows the company to target a demographic with a broad age range, from teenagers to women in their 40s and 50s. The company carries different product lines, which include e.l.f. Studio, e.l.f. Minerals, and e.l.f. Essentials.
Is Elf a drugstore brand?
Drugstore beauty brand e.l.f. Cosmetics offers very low-priced makeup products that are 100% vegan and cruelty-free. E.l.f.’s prestige-inspired makeup products rival and often exceed some high-end makeup brands in performance with their high-quality and cheap prices.
How many stores does Elf have?
Cosmetics is the latest brand to fall victim to the digital curse. By March, the beauty favorite will close all 22 of its brick-and-mortar stores to focus on expanding its digital presence, and we’re really not sure how to feel. No more in-store swatching?
