How much is Morphe worth?

And last summer, private equity company General Atlantic acquired a majority stake in the Tawils’ company, valuing Morphe at upwards of a whopping $2 billion and providing the Tawils with near-limitless liquid wealth.

Who is Linda Tawil?

Linda Tawil is the Co-Founder and Creative Director at Morphe.

Why did Jeffree Star leave Morphe?

YouTube star and beauty mogul, Jeffree Star has been dropped by Morphe after a series of alleged racist and offensive activity that has resurfaced online from the creator. Here’s all we know about the decision made by the makeup brand. If playback doesn’t begin shortly, try restarting your device.

Why is Morphe so popular?

Morphe, which gained popularity with its approachably priced eye shadow palettes (a 35-pan palette costs $25) and makeup brushes, is best known for its collaborations with the biggest YouTubers of the last decade.