Is KKW fragrance being discontinued?

The fragrance brand will relaunch with a new name and a new web store, coming soon. Kim Kardashian is shutting down her fragrance brand KKW Fragrance at midnight on May 1, so that she can relaunch the brand in the future under a new brand name—and under a new web store.

What is the most popular KKW fragrance?

1. KKW Body II Eau de Parfum. One of the most well-known scent lines in the KKW Fragrance collection is the ‘Body’ line.

Why did Kim get rid of KKW?

Kim shuttered KKW Beauty on August 1, 2021, in order to rebrand the company. She wrote in an Instagram Story that she chose to make the move, “So that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look.”

Is KKW fragrance rebranding?

Kardashian, 41, launched her KKW Beauty and KKW Fragrance brands in 2017 — plus announced an upcoming skincare line that has yet to be launched — but shut them down in 2021 and recently announced her fragrance and makeup lines would be rebranding.

What is Kim Kardashians favorite scent?

Gardenia in particular has been singled out as Kim Kardashian’s favorite fragrance note, and that’s what shines through most vividly in the heart of this perfume that Kim K loves.

What perfume does Rihanna wear?

If you’re looking for another, slightly sweeter option, Rihanna is also famously known to wear Kilian’s Love, Don’t Be Shy perfume.