Why is KKW discontinued?

The fragrance brand will relaunch with a new name and a new web store, coming soon. Kim Kardashian is shutting down her fragrance brand KKW Fragrance at midnight on May 1, so that she can relaunch the brand in the future under a new brand name—and under a new web store. Kim’s initials have changed since her divorce.

What is the most popular KKW fragrance?

1. KKW Body II Eau de Parfum. One of the most well-known scent lines in the KKW Fragrance collection is the ‘Body’ line.

What does wifey KKW smell like?

Wifey by KKW Fragrance is a Floral Fruity Gourmand fragrance for women. Wifey was launched in 2019. Top notes are violet leaves, Yuzu and Pomelo; middle notes are Mimosa, Magnolia, Dew Drop and Freesia; base notes are Whipped cream, Caramel and Musk.

What scent does Kim wear?

Gardenia in particular has been singled out as Kim Kardashian’s favorite fragrance note, and that’s what shines through most vividly in the heart of this perfume that Kim K loves.

What is KKW beauty called now?

Never one to miss an entrepreneurial opportunity, Kardashian is giving her old KKW Beauty line a total overhaul – think new products, new packaging, and, more significantly, an entirely new name. In fact, KKW Beauty doesn’t actually exist anymore. Enter SKKN.

Did KKW get sued?

But those recent beauty deals have come with legal drama as well. Last summer, Seed Beauty, the manufacturer for both Kylie Cosmetics and KKW Beauty, sued Coty and the two beauty brands, alleging there was improper sharing of trade secrets and in the hopes of preventing further misappropriation of trade secrets.