Is the Bachelor allowed to say I love you?

The Bachelor leads could say “I love you”–but are advised not to. For dramatic purposes, the lead is usually advised not to say “I love you” or respond back with it until the finale.

Who said I love you on The Bachelor?

On part one of the show’s season finale, Clayton confessed that he had expressed feelings of love to each of his final three women, and said that he had been intimate with both Gabby and Rachel. Rachel decided to stay and meet Clayton’s family, despite feeling some lingering uncertainty.