Why did they replace the original Jake from State Farm?

Why did they replace the original Jake from State Farm?

As stated, in 2020, State Farm decided to revisit the famous insurance company mascot, Jake, with a new actor. The company felt that a seasoned actor, instead of an insurance agent, was a better fit for renewing the “State of Unrest” campaign.

Did the original Jake from State Farm get paid?

The original Jake, the real-life State Farm agent named Jake Stone, made around $10,000 for his role as himself in the commercial. Kevin Miles, the new Jake, earns around $10,000 to $15,000 for his ads.

Is the original Jake from State Farm in the new commercial?

The original Jake from State Farm was being replaced by actor Kevin Miles. Audiences were shocked when State Farm released a shot for shot remake of the original hit commercial, featuring Miles in place of Stone. Fraser’s article on Medium suggests Jake was replaced for a trendier model.

Was the original Jake from State Farm White?

The marketing folks over at State Farm decided to put a little.. color in their ad campaign. Jake From State Farm, once a white character, is now black (and easy on the eyes no less), and of course, some white people have lost their minds. You’ve probably seen the commercial.