Did KKW get discontinued?

Did KKW get discontinued?

The fragrance brand will relaunch with a new name and a new web store, coming soon. Kim Kardashian is shutting down her fragrance brand KKW Fragrance at midnight on May 1, so that she can relaunch the brand in the future under a new brand name—and under a new web store.

Why is KKW shutting down?

“On May 1st at midnight, @kkwfagrance will be shutting down the website so that we can relaunch fragrance in the future under a brand new name—and under a new web store where you can purchase from all beauty categories under one site,” she wrote.

Will KKW come back?

Kim Kardashian is teasing the return of her namesake beauty brand KKW Beauty. The 42-year-old reality star announced plans to rebrand her line in July of last year, and it looks like a return is finally on the horizon.

Did KKW get sued?

But those recent beauty deals have come with legal drama as well. Last summer, Seed Beauty, the manufacturer for both Kylie Cosmetics and KKW Beauty, sued Coty and the two beauty brands, alleging there was improper sharing of trade secrets and in the hopes of preventing further misappropriation of trade secrets.